SAAL: a linen label that went online in an afternoon
How a two-person workshop in Bengaluru moved from Instagram DMs to a real store.
SAAL makes handwoven linen shirts and trousers. Until this year, every order came through direct messages and a spreadsheet.
I typed two sentences about what we make. By lunch we had a store that looked like us.
Founder, SAAL
Cash on delivery brought in customers who had never paid online before, and order emails replaced the spreadsheet.
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